Brick and Mortar Vs eCommerce

Each and every year we hear about the increase in online sales, and as e-commerce continues to grow, concern of brick-and-mortar death continues to grow with it.

In this digital day and age, that belief doesn’t seem misguided, but are the naysayers actually right? While their claims are somewhat true, if they can adjust, brick-and-mortar stores won’t dissipate.

The word “brick and mortar” refers to a typical street-side business that sells its customers face-to-face products and services in an office or store owned or rented by the company.

Business channels fight for necessities of trade Attention and Availability (A2). A2 is the core of channel either its eCommerce or brick and mortar the fight is to get consumer attention and make products or services available.

When basics remain the same for both channels than it makes no sense to refrained for consumers. Now the race is not between eCommerce and brick and mortars it’s on A2.

Now as we agree on both races for A2 and seller it’s win-win so let’s get the basic right to bring the best out of them both and seamless.

Best of Both Worlds

Veteran is here to stay and it has a history with consumer mind, so keep the basics of it right weather its price or merchandise. Don’t compromise and try to fight with elements of price or appeal to consumers at brick and mortar. Use the digital platform for influence and purchase averagely 22 % of consumers get digital world influences to buy from brick and mortar.

Footfall

Showrooming or Webrooming two different names for footfall on two different platforms. Work on both the space as both lead to attention for your brand of product or services. Keep the basic right in merchandise of store or web platform and keep the offers & interactions alive on both.

Thin Line

Digital interactions are not the competition of brick and mortar and vice versa because both are here to stay and as soon u get both align to your business it will increase your reach and finally more business. Treat Like the business model of wholesale and retail (Competition and still exist and improve business). Change your mindset and make compatibility.

Focus on Experience

Some edges still brick and mortar holds is more in the experience of Goods & Services because of Human touch. Use a digital platform to connect brings consumers to the real-world and gets the Human touch reach, which leads to loyalty. The consumer also gets the feeling of buying a smart brand when nothing missed by the brand on both platforms.

Improve Interactions

36% improvement in the spent of consumers is solely done in case of having digital interactions. Use digital platforms for interactions as it gives. Search online and buy offline is the best of both world experiences for any consumer. Research is the right of consumers and this brings more confidence to him, more to the one who gives Information is always the first choice.

Improve Reach

Reach is not a synonym for the digital world. Brick and mortar also represents reach as big brands use brick and mortar as a footprint in areas, cities, and countries with multiple stores & connect points. Reach give confidence to buyers and brand recall improves which leads to high TOMA. A2 is core and get it at all point. Do not forget.

Views and Opinions

Consumers want to have opinions and views to choose the right and any brand must share honest opinions for the work they do for consumers and how do they feel for you. The diversity of consumers and their opinions also helps the brand to improve global standards and get the reach to new heights.

Changing Consumers & Influencers

Do not forget we are in the ever-changing world, and change speed is now at its best. So you love it or hate it don’t forget to accept it. Be ready for the consumers and more than those buying influencers of your product &services. They are hidden explore them thru both the platforms and digital do a better job in this.

Consumers are getting more informed and information is the key to your success too. Make the best use of platforms and be in touch with an expert to get the best of both worlds.

Conclusion

The term brick-and-mortar store is often used to refer to a business that owns or rents retail shops, manufacturing facilities or warehouses for its operations.
It’s a Draw for both. Accept and get the best of both now it’s your business world explore to max and lift both hands in the air and make a world-class Omni channel presence. Find new ways to combine both the world and bring convenience and personalized experiences