7 Steps to Make a New Logo Design

Logo Design: 7 Steps to Make a New Logo Design

A logo is an identity, which symbolizes a brand, product, uniform or object, etc. It’s an image to define identity. The human brain is designed in best to remember images and a significant & suitable logo design can do this job for your brand or product.

A picture can say a thousand words and humans can easily identify a simple image or a short word written in some style. A symbol, which represents a concise image of a company, is a must for identity but becomes difficult to find a suitable one. Further, we will look for the points we must keep in mind to get the best symbol ofidentity.

1) Stay on Basics:

When we look for an image identity we must keep it versatile, Memorable, scalable, simple & memorable. The scale on these parameters before going for any selection because you are going to communicate through this image to a large group of humans. It’s a visual representation which not only going to be remembered but also going to carry your image in the market.

2) Focus on the Group:

Remember you are not creating an image for yourself, it’s for the people you want to show. So, your importance must be the target group rather than your likings. Focus on understanding of target mindset phycology and visualizers of logo design have this sense to make it relevant.

3) Define it Appropriate:

Brief or story of any logo is the key of its perfection, If you can define it right you will come out with an honest logo for you. Visualization of any visualizer depends on how well you define your business or need. It’s as easy & similarly tough to define the personality of a human being. The logo is a personality depiction of a brand. Research and choose the right words for the story of your logo.

4) Best Fit Type:

Logos can be broadly defined in forms like Pictorial, Monogram, Wordmark, Emblem, Combination, Mascot and Abstract. Choose wisely your representation and form from these types of logos, this classification is important as a small word of your brand fits best in monogram type or for a long name choose wordmark type.

5) Solid Black Method:

Ensure that whatever you choose must be fit in black solid color. Any logo, which can fit in black color, can fit in any medium of print or representation. That doesn’t mean that it must have black color, we can play with color and tested in black before finalization.

6) Following a Cliché:

Never be stereotype of your industry, service or type of business. This shows a lack of smartness in depicting a logo & typical descriptions of the image make it less attractive. Human brains are smart enough to draw the meaning out of the image if you still feel to describe it more than add a tagline. Let not be a generic logo design.

7) Follow the Time:

Era of the logo is never endless; we have to understand the target group and the generation we are following. Businesses some time demand a fresh and new look of the logo as new customers are coming up in the market and they connect more with the design of their era. Also do remember a fresh look doesn’t mean too trendy.

Logo Design are like fingerprints of your business make them distinctive and stand out. Don’t follow competition to create your own identity. Symbolize your identity and give the customer a visualization of your business identity. 

Once you come out with a new identity make sure to check at collaterals like - Business card, letterhead, Web and ensure maintain a seamless look in all spaces.