The Ultimate Landing Page Guide for Small Businesses
The Ultimate Landing Page Guide for Small Businesses In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. Why is the Landing Page so important? The sole purpose of a landing page is to turn your visitors into a lead. Through a landing page, you make sure that the most relevant information is given to visitors first in a set of series in which they grasp that information. Make sure to include these in your Landing Page 1. A Headline Length should be up to 7-8 words. Keep it crystal clear. Your tagline/headline should express the benefit of your product. Use “we” instead of “you” voice. Example: Improve your IIT-JEE score NOW 2. Justify your Headline Length up to 25 words. It expands on your headline and presents your value proposition. Forget the solution, focus on the problem to grab the customers attention. Common sentence structures are: What, how, why? Example: (...